Speaker detail

Serdar Jorayev - Founder

Cui Cunde

Director of CIS Region, Shantui Construction Machinery Co., Ltd.

Mr. Cui Cunde serves as Head of the CIS Region at Shantui. He has many years of experience in overseas market development and team management within the construction machinery sector. Having studied in Russia for seven years and being fluent in Russian, he has built solid expertise and practical capabilities in international sales, dealer system development, overseas channel operation and end‑to‑end cross‑border business management. Since joining Shantui in 2022, Mr. Cui has been in charge of market operations across the CIS region. He manages the regional marketing team, builds and optimizes localized dealer service networks, and oversees market expansion, machinery sales, after‑sales support, spare‑parts supply, brand promotion and operational risk control. He works extensively on‑site overseas, conducting business negotiations, client relationship management and industry exhibition outreach. He has spearheaded multiple landmark government‑enterprise projects in the CIS region. He maintains close ties with authorities of transportation, water conservancy, mining and infrastructure in Turkmenistan, Uzbekistan, Kazakhstan, Kyrgyzstan and other countries, securing numerous large‑scale equipment procurement and supporting‑service cooperation deals. Through high‑profile government‑enterprise projects and systematic regional strategic operations, he has steadily increased regional market penetration, brand influence and business performance, laying a solid strategic foundation for Shantui’s long‑term development in the CIS market.