Speaker detail

Serdar Jorayev - Founder

Shi Jinchen

Director of Sales FAW Trucks International Co., Ltd.

An experienced automotive industry executive, he has held senior management positions across international business development, sales, marketing, production and operations, human resources, and corporate management. Since September 2026, he has served as General Manager for Central Asia and General Manager of the Uzbekistan Company at FAW Jiefang Automotive Co., Ltd. Previously, he served as Deputy General Manager of FAW Jiefang International and General Manager for Central Asia. His earlier leadership roles include Deputy General Manager of Changchun WABCO Automotive Control Systems Co., Ltd. and several senior positions within FAW Jiefang’s automotive axle operations. He began his professional career in 2005, gaining experience in marketing, international trade, logistics and customs operations. He holds a Bachelor’s degree in Business English, with a specialisation in International Trade and Economics, from Changchun Institute of Technology, and postgraduate qualifications in Business Administration from Jilin University.